FINS announcement

FINS Braids Announces Mike Sheehan as New CEO

 (Erlanger, KY) FINS Braids, a leading name in high-performance fishing lines, is delighted to announce the appointment of Mike Sheehan as the Chief Executive Officer for FINS Braids and BBS Tech. With an exceptional track record in navigating complex challenges and a wealth of experience across strategy, operations, and leadership, Mike brings invaluable insight and expertise to our organization.Mike Sheehan CEO BBS Tech FINS Braid

"We are thrilled to welcome Mike Sheehan as the CEO for FINS Fishing and BBS Tech,” said William Bolton, VP of parent company, Elvisridge Capital. “We are confident that his leadership and strategic vision will drive our company to new heights of success.”

Before joining FINS Braids/BBS Tech, Mike served as the VP of Operations at an apparel retailer, where he played a crucial role in expanding their supply chain and infrastructure to accommodate rapid growth. His tenure as a Principal at Griffin Strategic Advisors and his work at Archstone Consulting equipped him with a deep understanding of strategy and operational issues, advising companies across various sectors. Mike distinguished himself as the founder of Summit Global Advisors, a management consulting firm, where he demonstrated a passion for tackling the most formidable client challenges.

Fins Windtamer

Having lived and worked in both the United States and numerous European countries, Mike possesses a global perspective that will be instrumental in steering FINS Braid and BBS Tech toward continued growth and innovation. He has played pivotal roles in delivering initiatives spanning strategic planning, supply chain strategy, strategic sourcing, operations improvement, and change management. Mike's experience also extends to private equity firms in Europe and the US, where he served in diverse roles, including Director of Research.

Mike holds an A.B. from Lafayette College and an MBA from the Kellogg School of Management at Northwestern University, underscoring his commitment to academic excellence and professional development. On a personal note, Mike shares his home with his wife and three children, fostering a multilingual environment where German is spoken with enthusiasm, reflecting his multicultural background and dedication to family.

Located in Erlanger, KY, BBS is the last remaining domestically owned and based manufacturer of high-performance fishing line and non-fishing line braids such as kayak control lines, spear fishing lines and cords used in the automotive industry, specializing in producing small diameter braids of high-performance fiber. For more information, visit or contact us at (859) 317-5535.

BBS Tech is owned by Elvisridge Capital, a private investment firm offering personal attention, operational expertise, and strategic resources to the companies it acquires. The firm’s target investment sectors include sportfishing and landscape products. For more information on our investment strategy and portfolio companies, please visit

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